Blog. Slog. Grog. Frog. Everything about the word reminds me of mud. Dark Gruel. Stuff you need to wade through.
Nothing about the word sounds creative or inspiring.
So where did blogging begin? And why didn’t that person come up with a better name?
Blogging is traced to a college dorm room, where, with orange-crumb tipped fingers, Justin Hall created a personal homepage in 1994. I thought about Facebook, Napster and Steve Jobs and about college as a spawning ground for ideas. Just holding people there, in between forced-down-your-throat-school and the supply-and-demand-driven real world. College students fermenting like mold on cheese. Just sorta growing and randomly becoming something.
Blogs found spores in politics and race. Senator Strom Thurmond, an outspoken supporter for racial segregation, ran for president in 1948. In 2002, Senator Trent Lott made the comment that Thurmond would have been a better President. Bloggers took this comment and ‘blogged’ away and only then did the main stream media pick up on the story. From 1948 (when TV barely existed) through the invention born in a dorm room, Senator Lott was called out for his comment. And the voice of anyone with electricity and computer impacted the media. No longer was the media feeding us the story, we were feeding it to them.